Tamba’s Case Study

Examine

Nutrition Information You Can Trust, Redesigned

At Tamba, we specialize in crafting digital experiences that not only look beautiful but function seamlessly. Our latest project with  Examine.com, the premier destination for unbiased, research-based nutrition and supplement information, showcases our commitment to excellence in UX UI design and user research. Here's how we helped Examine transform their digital presence to better serve their global audience.

Expertise

Information & 
Interface Design

Technologies

Figma, Miro & 
FigJam.

Deliverables

UX Research & 
UI Design

Challenge

Streamlining a Decade of Growth

Rapid Expansion

Over 11 years, Examine.com evolved into a premier resource for reliable health information but faced challenges due to its piecemeal growth, resulting in a fragmented user experience and information architecture.

Content Overload

The site housed around 5 million words on diverse health topics, making it difficult for users to navigate and access the information they sought intuitively.

Content Organization and Accessibility

Our objective was to declutter and restructure the content, aiming for a seamless user journey that allows easy discovery and engagement without the risk of information overload.

Strategy

User Research for a User-Centric Design

Our first step was to understand how users interacted with Examine.com. Through comprehensive user research, including interviews, surveys, and heuristic evaluations, we gained invaluable insights into user behaviours, needs, and frustrations.

Rebuilding the flow of information

One key finding was that while Examine had historically emphasized supplements, a significant portion of its users were more interested in beginning their journey with a specific health condition, seeking guidance on achieving particular health outcomes. For instance, an individual concerned with high cholesterol would be looking for insights on how to reduce LDL levels, elevate HDL levels, and decrease triglycerides.

This insight led us to a pivotal decision: restructure the website’s information architecture to prioritize the user journey from Condition > Intervention > Outcome.

Execution

Embracing Usability and Emotional Design

Armed with user insights, we embarked on the redesign with two main objectives: enhance usability and evoke positive emotions. Our design philosophy centered on making  Examine.com not just a source of information but a guide to better health.

Usability First

We focused on creating a layout that was easy to navigate, allowing users to quickly get an overview or dive deep into specific topics. Information was organized in collapsible sections, offering users control over the depth of information they wanted to engage with.

Our responsive design ensured that the site was fully accessible and enjoyable on any device, recognizing that 80% of Examine's traffic comes from mobile users.

An Emotion-eliciting Design System

Recognizing the diverse audience of Examine, from health professionals to enthusiasts, our design system aimed to foster a sense of trust and curiosity. We used calming colors, intuitive icons, and engaging imagery to create a positive user experience. High-level views with drill-down functionality allowed users to explore content at their own pace, transforming complex data into digestible, actionable insights.

We came to Tamba with many ideas, a quick turnaround, and complexity that exceeds most websites (health is a complicated subject matter).

Tamba came through - they were a reliable, diligent, and, most importantly, incredibly responsive partner as we rebuilt our entire information architecture and design simultaneously.

We’re delighted with the result.

Sol Orwell

CEO, Examine.

Results

A Unified Digital Experience

The collaboration between Tamba and Examine.com was a journey of discovery, innovation, and meticulous execution. We rebuilt Examine’s digital presence from the ground up, focusing on a user-centric approach that simplified navigation and enhanced content discoverability.

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