How we helped Examine.com refresh and rebuild their website from the ground up.
Examine’s global users rely on them for unbiased, research-based, and conflict-of-interest-free health information.
After 11 years of growth an increasing the products offerings, Examine found itself structured as multiple products, held together by years of duct-tape solutions. The problem ran all the way from the information architecture to design, to the code implementation.
Having established Examine.com as the go-to nutrition information website, the team knew it was time to rethink and rebuild the entire product as a cohesive, unified experience, from the ground up.
That’s where Tamba came in.
The user research indicated that users want to start with a health condition and drill down into how to achieve various outcomes. E.g. Someone with High Cholesterol is interested in learning about how to lower LDL, Increase HDL, lower Triglycerides. We used this info to revamp the flow of information.
We came to Tamba with many ideas, a quick turnaround, and complexity that exceeds most websites (health is a complicated subject matter).
Tamba came through - they were a reliable, diligent, and, most importantly, incredibly responsive partner as we rebuilt our entire information architecture and design simultaneously.
We’re delighted with the result.
Tamba and Examine worked together very closely on ensuring that we left no stone unturned, and there were A LOT of stones. We tamed a very complex information architecture, distilled it into legible wireframes, skinned them with appealing designs, and tested our hypothesis with real uses along the way.
Examine relays important health information to millions of readers a year. Great! Except our site was burdened by a decade of fragmentation and suboptimal design.
We're lucky to have found Tamba, who lives and breathes functional, clean user experiences. Perfect for cutting through to the most important information, which is just what we wanted!